New! Marketing Methods that Really Do Get More Clients for Small Local Businesses ...

... by integrating internet marketing with offline marketing ... & adding a SECRET STRATEGY that's proven to work!

Dear Fellow Entrepreneur,

If you run a small "bricks & mortar" business providing goods or services to your local community ... and if you want more customers or clients to come to you ... then this letter is addressed to you.

Let me ask you a question:

• If you could draw new customers to your business ... & turn them into lifetime clients ... whatever might be happening in "the economy" ...
• If you could give your family the security you so much deserve ... and not have to worry about where next month's income was coming from ...
• If you could unlock a secret formula that would put your business on a sound footing ... permanently ...

How attractive would that be to you? I thought so! So please ...

You Need to Take action NOW!

First, enter your name and email address in the form to the left to receive your free series of marketing tips.

Then either

• Read the rest of this letter ... or
• Click through to the Sign Up & Boost Your Business! page to read a summary version of how your business can attract - and keep - new clients.

Are You Ready? Here Goes!

You know, of course, that to make your business thrive you need to attract new customers - and to keep attracting new customers. Keep reading, and you'll find out how you can do that.

But what many of us overlook is that attracting new customers is only half the battle. The other half is keeping them ... turning your new customers into regular clients - who'll keep coming back to you for a lifetime.

And that, if you think about it, is far more rewarding. After all, it takes a lot of hard work to win a new customer; but if you deliver a product or service of real quality and value - as I'm sure you do - it takes much less effort to keep that customer loyal to you.

When you think about it, it's an awful waste to go to all the trouble and effort of winning a new customer if you're not going to go that little bit further and make the effort to keep that customer as a loyal, lifetime client.

And yet most businesses don't bother.

So if you do make that extra effort ... and we'll show you how ... your business will stand out!

The Secret is "Integration"!

In this day and age, you know that you need to use the internet to get your message out there (and by the way, don't make the mistake of thinking that the internet is only for "big" companies with "global" markets; it's an ideal medium for local businesses, as we'll show you). Perhaps you already have a business website. If you do, you probably feel that it could be improved, but maybe you're not quite sure how.

And you probably use some sort of "offline" marketing media. Perhaps you advertise in the local press, or in specialist trade publications. Maybe you go to local networking events (which you should do, by the way). And you probably get some sort of response ... but you know it could be better.

Like so many businesses, you're making an effort to put your message out; you're getting some sort of response; you don't want to change what's working ... but you know it could be working better.

And the way to make your marketing work better ... the secret that nobody is telling you ... is to use modern internet marketing methods integrated with proven, traditional, "direct response" strategies.

Announcing the New "Path to Success" for Small Businesses!

Suppose you could get a structured series of step-by-step modules that would show you how to:

• marshall modern internet marketing methods
• integrate these with proven offline marketing practices
• harness a secret, traditional marketing strategy to draw a flood of new customers to your business ... & turn them into lifetime clients.

Suppose someone showed you - step by step - how you could:

1. unravel the mysteries of the Worldwide Web ... so that you could use it to promote your business and draw in new customers & clients (and this works even better if your business is local!). 
2. start integrating online & offline marketing methods ... to leave your competitors standing - and put your business in a completely different league. 
3. discover how you could use a much neglected, traditional marketing approach to keep your customers & clients coming back to you - while someone else did the work! 

And suppose you could subscribe to all this for less than the cost of a cup of coffee every day!

Suppose it would enable you to turn your business into a reliable source of long-term security that you and your family could depend on ... long-term!

If that sounds attractive to you, then you're in the right place! Let's go through these points one at a time:

1. You Can Discover How to Harness the Hidden Power of "The Web"

This is such a daunting topic for many small business owners that they often just give up; but suppose it were made simple and straightforward for you ... so that it would work for you ... and not tie you down.

Suppose you could discover what you need to do ... step by step.

Suppose you received a series of modules designed for real, bricks-and-mortar businesses! Not pie-in-the-sky, wishful thinking, get-rich-quick schemes, but proper, solid, step-by-step guidance through the maze of setting up an effective, business-generating web presence.

Modules which start with the very basics ... the things you need to do before you even register a domain name (or website address) for your business website.

These initial steps are absolutely crucial to your long-term success. They're so often overlooked ... but not by us!

We start with the basics of choosing and registering a domain name, setting up a hosting account (the place where your website will "live") and building a simple but effective website that will actually attract more clients instead of just looking pretty! Don't worry if some of this terminology is strange to you. All this will be explained in plain English ... and you won't be left wondering what to do next.

And if you already have a business website, don't worry. We'll explain what you need to do.

You'll learn how to attract the right visitors to your website (that is, people who are seriously interested in spending money on the goods or services that you offer).

And you'll learn how to convert these visitors into customers ... and turn your customers into lifetime clients.

And you'll learn how ... and why ... the Worldwide Web can help your business even if you're "only" trying to attract local clients!

Here's what a local lawyer said after we'd restructured his web marketing ... using exactly the same principles as you'll learn in these modules:

You'll also learn how to set up a system to "bribe" visitors to give you their email addresses (hardly anyone is doing this ... and yet it's vital; read on to find out why!).

This is a technique that practically nobody outside the specialist world of internet marketing uses - and yet it's so powerful it can bring in more business than all your current advertising combined .. and at a fraction of the cost!

There's really no reason why you ... as the owner of a small business ... shouldn't be able to compete with "The Big Boys" on the internet.

In fact, there are many international companies ... with huge marketing budgets ... that just don't "get it" when it comes to marketing on the internet.

That's good news for you, because it means that you can do better than they're doing.

Does that sound attractive?

That's only one of the elements you'll receive when you subscribe as a Private Member. Here's the next one:

2. How to Integrate "Online" & "Offline" Marketing

Some of the most effective marketing strategies were devised before the internet was even dreamed of. Using these in conjunction with the resources of the web makes a hugely powerful marketing approach ... and can make the difference between a business that's struggling by, and one that's really thriving & secure.

Let's take just one example: If you advertise in the local newspaper ... or perhaps in a trade magazine ... you'll probably have noticed that some of your ads do better than others. And it can be very expensive to find out which ad is the best.

And if your ad is in a directory like Yellow Pages, you can't change it for a whole year!

So wouldn't it be helpful to know ... and to have proof ... that the advertisement you were booking was the best one ... the one that would actually make the phone ring ... and bring new customers through your door?

You'll learn how to test your ads online quickly and inexpensively ... and tweak them till they're as good as you can get them ... before you commit to the expense of booking offline advertising space.

How much could that save you in the course of a year?

And how much extra business could it bring you?

And that's just one example of what you'll learn when you subscribe as a Private Member.

And you'll receive this material in a structured order ... in manageable chunks about once a week ... so that you'll learn ... step by step ... exactly how to use online and offline marketing strategies together ... to win more business!

This combination of online & offline marketing methods would be more then enough to enable you to make your business thrive ... recession or no recession. But we won't stop there; we'll give you the extra ingredient that will put your business in a truly unassailable position:

3. The Secret, Forgotten Strategy that Will Turn Your Customers into Lifetime Clients!

As we said earlier, when you've done all the hard work and started attracting new customers ... you want to make sure that every customer you gain becomes a lifetime client. This is vital to the long-term security of your business. You want recurring income. You want regular clients! And you want to be able to rely on repeat business. After all, that's what's going to give you and your family the long-term security you want.

Just think about this for a minute. Nearly all businesses devote nearly all their marketing efforts towards winning new customers. And what happens to those new customers? They get ignored ... and they go elsewhere. The business that makes the effort to nurture a relationship with its customers will usually stand out like an oak tree in a field of barley. And where are those customers likely to go next time?

To get repeat business, you have to stay in touch with your customers (statistics suggest that each client loses about 10% of his or her value to your business for each month you fail to stay in contact).

And what's the most effective way of staying in contact with your clients? This is what direct marketing maestro Dan Kennedy says on Page 174 of his book No B.S. Direct Marketing:

(Keeping your clients loyal to you is sometimes known as "building your fence". You put up an imaginary fence to keep your customers in ... and your competitors out.)

Now, at this point you'll probably be asking:

"How Can I Produce a Monthly Newsletter?"

Answer: We'll do it for you!

Yes ... when you sign up as a Private Member you'll receive a pre-written client newsletter every month! You'll download it from the Private Members' Area of this website, and all you'll have to do is fill in the contact details of your business, add any special offer that you want to promote (there's a special space for that) ... and send it out.

You can post it if you want to - either in an envelope, or as a large, Letter or A4 sized postcard (this option cuts down on your costs, and makes your client newsletter really unique - how many oversized postcard newsletters do you receive?).

Or you can send it out by email. This costs practically nothing (you just have to make sure you have your customers' permission to email them) and is hugely effective (more about that in a minute).

"What Should Be In My Newsletter?"

A very good question. You're probably thinking that nobody's that interested in reading news about your business ... or even about your particular trade or industry.

And you're quite right! Here's Dan Kennedy again:

That's why the newsletter we'll write for you is not about any specific business. It's interesting, fun, useful and quick to read. In short, it gives your clients what they want to read ... and it keeps you and your business in the forefront of their minds.

There are spaces in it for you to fill in details of your special offers and promotions ... but it won't come across to your clients as sales spiel. They'll look forward to receiving it for its helpful tips and insider secrets ... not to mention the quizzes and entertainment.

Your clients will start to feel part of your "club". And club membership nurtures loyalty - which encourages them to come back to you!

And remember ... it's clients who come back regularly who make your business a secure source of revenue for you. You don't want to have to find new customers all the time; you want to be able to rely on your core clients. New customers will be icing on the cake (and you'll want to turn them into lifetime clients too!).

By now you're probably wondering:

"Can I See a Sample?"

Of course! If you filled in your name and email address in the box above, an email will already be on its way to you with a link where you can download a sample. If you didn't, why not do it now?

When you see the sample, you'll notice 3 things:

1. There are 2 versions of the newsletter - one in British English, the other in American English. This is important, as the language has to be right for your readers; it has to sound like you writing to your clients.
2. The newsletter has a generic title - "The Really Useful Newsletter". As a subscriber, you'll be able to choose either to leave the title as it is ... or to change it to suit your own business. It'll be entirely up to you.
3. The sample newsletters are PDF files (you'll need Adobe Reader to open them; you've probably got it on your computer already, but you'll be given a link where you can download it free ... just in case). This is just so that you can open & read the files easily in one program. When you subscribe, you'll be able to download your client newsletter every month as a Word file (for printing) and/or as a text file (for emailing). So you'll easily be able to put in your own contact details and your own promotions.

"What's All This About Bribing My Visitors to Give Me Their Email Addresses?"

Earlier on, we said:

You'll learn how to set up a system to "bribe" visitors to give you their email addresses (hardly anyone is doing this ... and yet it's vital;  read on to find out why!).

This is a technique that practically nobody outside the specialist world of internet marketing uses - and yet it's so powerful it can bring in more business than all your current advertising combined .. and at a fraction of the cost!

And a little later:

And you can send it out by email. This costs practically nothing (you just have to make sure you have your customers' permission to email them) and is hugely effective.

Now please read this very carefully, because it can completely transform your business fortunes ... if you take action now!

What you're going to learn to do will set you far apart from your competitors and put you in the same marketing league as big international companies that have learned the power of email marketing!

It's hard to explain just how powerful this strategy can be. You'll collect the email addresses of visitors to your website. These email addresses will automatically be added to a list (using a very inexpensive service that we'll give you a link to ... and show you how to use).

You can also collect the email addresses of people who visit your premises - or who meet you at a trade show or a networking meeting - and add these to your list (as long as you have their permission).

You'll be building a list of people who are seriously interested in the products or services you offer.

Maybe they're not ready to buy yet (did you know that most people will say "no" at least 5 times before they make a purchasing decision?) but you'll be the one who stays in contact with them. You'll be the one who gives them a series of useful tips and helpful information (that's how you "bribe" them to give you their email address!).

As part of your membership of SmallBusinessMarketingMethods.com you'll learn:

• how to set this system up
• how to write a 5- to 7-part series of messages to reinforce your position as the obvious expert in your field ...
• how to follow this up by emailing your newsletter to everyone on your list ... every month
• how to write additional messages to your subscribers in between your newsletters ... and have your readers look forward to receiving them
• and how to get new streams of revenue simply by offering other people's goods and services to your clients and propects!

And you'll also learn how to keep your clients and your propects on separate lists (you might want to make some offers available only to existing customers, and other offers available only to new clients).

Remember, statistics suggest that each client loses about 10% of his or her value to your business for each month you fail to stay in contact. But you won't make that mistake because you'll receive a pre-written newsletter every month that you can send out to all your contacts.

Just imagine what a difference that could make to your business! 

Let's Just Re-Cap:

When you subscribe as a Private Member, this is what you'll receive:

• A series of modules giving you step-by-step guidance ... in plain English ... that will enable you to set up a business website that can actually generate business for you.
• These modules will also show you how to integrate internet marketing methods with proven, traditional marketing strategies.
• You'll receive a pre-written client newsletter every month, which you'll be able to use to turn your customers into loyal, lifetime clients.

It really doesn't get much better than that! But perhaps you're still wondering:

"Do I Get Anything Else?"

You most certainly do! And that leads us into the bonus benefits you'll receive as a Private Member.

You see, our purpose is to give your business a secure footing for the future.

So ... as well as giving you:

• a structured series of step-by-step modules that will show you how to marshall modern online marketing methods ... and:

• showing you how you can use online & offline marketing methods together to promote your business more effectively ...
• a pre-written client newsletter every month ...

... we're also going to give you bonus reports, videos and other marketing materials that will enable you to make your business soar.

The very first of these reports ... which you'll receive as soon as you subscribe ... is a specially written report entitled "7 Proven Ways to Increase Your Profits in Tough Times". It contains some quite extraordinary tips that can enable you to boost your revenue ... no matter what's going on in the economy.

You'll learn:

	How to increase your business 38% - 56% immediately ... without one single extra customer or client.
	How customer complaints can actually enhance your reputation.
	How to ensure guaranteed profits each and every month (while providing a better deal to your customers).
	The 7 biggest advertising mistakes ... and how you can avoid them!
	The one simple sentence that could triple your advertising response.
	A simple 15-minute way to cut your business expenses.

The "7 Proven Ways" report is just the first of many that you'll receive. You'll receive new bonus material regularly. Each will be specially written - or recorded - to help you make your business more profitable.

Now that you've read this far, you're obviously serious about turning your business into a secure, client-focused asset that will give you and your family the security you've worked so hard for. Understandably, you'll be wondering:

"OK ... So How Much Will I Have to Invest?"

Earlier we promised you that you could have access to all this

"... for less than the cost of a cup of coffee every day".

So here's the deal:

As a limited introductory offer, your investment in the future of your business through Private Membership of SmallBusinessMarketingMethods.com is just $47 a month ... a shade over $2 a day! That's about £42 or €50.

Click Here to Subscribe Now!

Yes, you read that right! You'll invest just $47 a month for your business to benefit from all these marketing methods, strategies and techniques. And to work out what it could be worth to you, just calculate the value to you of each new customer who becomes a lifetime client. Think of the value to you of a new order ... and then think how many repeat orders just one new client might give you ... if you show him or her how much you appreciate him/her!

And don't forget, you'll receive:

• A series of modules giving you step-by-step guidance ... in plain English ... that will enable you to set up a business website that can actually generate business for you.
• These modules will also show you how to integrate internet marketing methods with proven, traditional marketing strategies.
• You'll receive a pre-written client newsletter every month, which you'll be able to use to turn your customers into loyal, lifetime clients.
• additional bonus reports, videos and other marketing materials that will enable you to make your business soar.

And when you order now, you'll be locked in at this special price for as long as you continue to subscribe. So even when we put the price up to a more sensible $127 a month (which will still be a bargain) you'll continue your membership for just $47 each month.

And you can easily unsubscribe at any time (though you won't want to!).

You see, what we're offering you is a unique combination of modern marketing methods & traditional marketing strategy ... with step-by-step guidance showing you how to set up a system that will make your business secure ... for you and your family.

"But Are You Really Sure This Will Benefit My Business?"

The internet marketing training we offer is written and produced for real businesses. It guides you through a structured sequence of actions to get the Worldwide Web working for you.

And we show you how to integrate online marketing methods with proven, offline strategies ... for maximum effect on your bottom line.

The newsletter we provide every month is specially designed and written to give your customers and clients something they'll look forward to ... while subtly promoting your business. It will establish you as the "obvious expert" in your field.

And we give you additional, bonus materials

You'll have the marketing tools & strategies you need to turn your prospects into customers, and your customers into lifetime clients ... no matter what line of business you're in. In fact, you'll be able to do this more effectively than many large companies do.

And we back this up with our ...

Guarantee

Its very straightforward: these strategies must work for you ... or you don't pay!

Guarantee #1:

You have a money-back guarantee on your subscription payments for a full 30 days. That means that - at any time for the first 30 days of your subscription - you can claim your money back in full. Your subscription will be cancelled, and all the marketing resources you've received will be yours to keep (of course, you will give up your access to the Private Members' Area ... so you won't receive any more marketing or training materials ... or any more issues of your pre-written client newsletter).

Guarantee #2:

You may, of course, cancel your membership at any time. If you feel it's not working for you, simply cancel your subscription and give up your access to the Private Members' Area. You won't be charged again.

So you really have nothing to lose ... and a lot of new business to gain!

Why not reserve your subscription now - while it's fresh in your mind - and start turning your business into a secure, client-focused asset that will give you and your family the security you and they deserve?

Sincerely,

Bernard Howes

Founder & Publisher of SmallBusinessMarketingMethods.com

Remember, with your 30-day money-back guarantee you really have nothing to lose ... and a lot of new business to gain!

Click Here to Subscribe Now!